Shaping the perception of your brand: why branding is important.

Branding is essentially crafting your brand’s perception in the eyes of your intended target audience. Whether you’re a consumer-facing brand or a business to business organization you want to put your best foot forward when you show up in the world.

It’s a lot like how you would approach a job interview. You make sure you’re prim and proper, well dressed, clean and manicured. You don’t show up wearing sweats with Cheeto stains on your shirt. You want your presentation to match the quality of work you do or the product you sell so that consumers know what to expect. It’s a lot easier to trust a brand that’s presented well vs. a brand that looks like it’s sloppy or out of date.

Consistency is king

Consistency in branding, tone of voice, and visual aesthetic is crucial for establishing a strong and recognizable brand identity. By maintaining a consistent look, feel, and message across all platforms and communications, a company can create a sense of reliability and trust with its audience. Consistency helps to reinforce the brand's values and promises, making it easier for customers to recognize and connect with the brand. A uniform tone of voice and visual aesthetic also helps to differentiate the brand from its competitors, allowing it to stand out in the market. Ultimately, consistency in branding fosters a sense of coherence and professionalism, which can lead to increased brand loyalty and customer engagement.