01
–

service like it used to be

Holden Station is a century-old family-owned gas station in the heart of Boston’s North Shore. Surrounded by corporate giants like 7-11s, Sunocos, and Dunkin Donuts, Holden needed more of a reason to be preferred by residents than just convenience. As they celebrated their 100th year in business, they sought out our expertise to revamp their brand identity with one that would help them succeed for another hundred years. Fortunately, Holden hasn’t changed all that much since 1924. They still provide an old school level of service, offering locally-made beverages, snacks, and fresh baked goods. And they still take pride in the role they have of keeping the community running smoothly, keeping both the city’s vehicles, and its humans running on the good stuff. Our idea was to tap into the business’ history as a hub for the community, and remind residents how nice it is to experience service like it used to be.