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Creating a brand steeped in tradition, quality and culture.

Bocallena produces fresh-made authentic Hispanic cheeses and places an emphasis on celebrating tradition, and gathering with friends and familia.

We were tasked with naming and positioning the brand for success in the Colorado Hispanic market, to create a visual identity and packaging that does justice to the high-quality product, and stands out amongst the competition. It was crucial that we took into account the values of their consumers and how they shop in order to speak in an authentic way that resonates.