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Optimizing packaging for retail.

Sunday is a company on a mission to rid the world of toxic lawns by providing lawn care products with natural and organic ingredients. They started as a DTC brand with all products sold online but then struck a deal with Walmart to sell their new line of retail products. It was time to rethink and optimize the packaging for an on-shelf consumer experience. This meant they needed a design that was educational and had a visual tone that could set itself apart from all other brands competing for attention in the isle. The competition consists of cheesy, bland and clinical looking products full of toxic chemicals so we leaned into Sunday’s true self and created a bright earth-friendly look that shows you a better way to maintain a lawn while appealing to their base.